One of the most effective methods of inviting supporters to send e-cards and give in lieu of cards is to get in to their inbox.
A good example of sending an invitation out to give in lieu of cards using your own charity mailing template:
We understand that not all charities have their own mailing system in place, so we've built some Mail Chimp templates that you can modify and send.
1. General Template
A general invitation to your supporters letting them know that they can now support you with e-cards year round (shown above top left).
2. Christmas Template
A Christmas invitation to your supporters letting them know that they can send festive e-cards (shown above top right).
You can modify the template how you see fit.
• Keep the content light-hearted.
• Link directly to your occasion page.
• If you are able to offer custom e-card artwork.