Overview
One of the most effective methods of inviting supporters to send e-cards and give in lieu of cards is to get in to their inbox.
Example
A good example of sending an invitation out to give in lieu of cards using your own charity mailing template:
Mail Templates
We understand that not all charities have their own mailing system in place, so we've built some Mail Chimp templates that you can modify and send.
1. General Template
https://us3.admin.mailchimp.com/templates/share?id=24097335_78aa456b795861a31584_us3
A general invitation to your supporters letting them know that they can now support you with e-cards year round (shown above top left).
2. Christmas Template
https://us3.admin.mailchimp.com/templates/share?id=24097335_b49dd01fe974e874ad82_us3
A Christmas invitation to your supporters letting them know that they can send festive e-cards (shown above top right).
You can modify the template how you see fit.
Email Tips
• Keep the content light-hearted.
• Link directly to your occasion page.
• If you are able to offer custom e-card artwork.
